You learn from what you watch according to some very interesting research by Google and partner organisations, the results debunking some long-held marketing myths. As customer’s preference evolves and their priorities change over time, your job as a marketer is to keep up with their needs. This is the reason why creating an appealing marketing […]
If you are a small business aiming to raise your revenue, email marketing is a powerful tool. It’s a very effective way to reach your consumer and generate leads. There are plenty of email marketing tools that you can use that you start using for free. Let’s take a look at the popular ones. MailChimp […]
I started as a copywriter and then I got obsessed with SEO, particularly onpage and onsite SEO. I still am because I still believe onsite SEO is where all marketing starts. Onpage copy and onsite SEO is more important than ever as Adwords becomes more important if you are interested in driving traffic, increasing awareness […]
Avoiding the High Cost of Premium Keywords on Adwords Close Variants in Google Search Results If you use Google Search (GS) a lot and have really paid attention to the results you get each time you make a search, you will have noticed some big changes recently. Unless you are a little fanatical about Google […]
Keeping Pace With Global Site Tag (gtag.js) It’s a touchy and frustrating job I have to admit because 6 months ago getting all scripts off your site for everything you had put them there for whether it was Analytics, Remarketing, Retargeting, Audience Profile Building, Adwords Conversion Tracking (the big one, yeah, where the real cash […]
As a social media marketer, it isn’t enough to just know what you are doing. Supplementing your knowledge with useful tools will guarantee the success of any campaign that you make. So what tools can you use for your social media marketing, Google Chrome extensions are very useful for social media marketing. Here are some […]
In every marketing and sales campaign, you will always encounter the term “Funnel”. A funnel is a path that a lead follows in order to become a customer. This is a path that you will design in order to convert a lead or prospect into a paying customer. In inbound marketing, the funnel almost always […]
Google is putting out some pretty powerful statements. And they have a little bit of research backing to show the power of local advertising. Take a look at this recent direct marketing blast by Adwords to encourage more local advertisers to think about local advertising with Google. Now a lot of this data is based […]
What does this mean for you? We’ll start from the beginning so that everyone can understand what this means even if they are just considering advertising with Adwords on the Search Network. Let’s Start With Ad Groups When you open your Adwords account, the next step is to create a campaign. However, inside your campaign, […]
Anyone who owns and manages an ecommerce website understands that no matter what type of product you are selling, your competitors are only a click away. It doesn’t matter if you have the best prices and best after-sales service, if a potential customer doesn’t enjoy your ecommerce site or they are getting confused, it will […]