Give your customers and potential customers a bigger picture of you...

You hear about “content marketing” all the time. The term is used all the time by digital marketers and yet many misunderstand what it means.

A quote taken from Forbes online magazine does well to sum up what content marketing can be:

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

The difference between an article and content marketing is that content marketing is when we are looking at the bigger picture. You will often hear about the buying cycle in digital marketing. A good content marketing strategy covers all areas of the buying cycle as well as using as many different formats as possible to introduce your products and brand, inform potentials about what you offer over deepening levels of explanation, and also helps to solve consumer problems.

Promotional activities that involve extended campaigns are an excellent way to develop content marketing. Again, these are important issues we would like you to think about while we consult you on your digital marketing needs. Everyone makes a big deal out of content marketing online as if it is this invisible but all powerful force that surrounds the consumer and talks to them all the time. Well, a great way to get ideas for content marketing is to look at TV, film, movies, outdoor festivals and the list goes on. Now we are just going to do it online. Cooking shows are the easiest. So now instead of just sitting their watching the show and maybe cooking some food, we have all these digital ways to poke and remind our customers about our cooking show. Simplified but that's where it is at. There is nothing complicated about content marketing it's just about being fun, getting participants and getting your message out there.