If you are a small business aiming to raise your revenue, email marketing is a powerful tool. It’s a very effective way to reach your consumer and generate leads. There are plenty of email marketing tools that you can use that you start using for free. Let’s take a look at the popular ones.
MailChimp
Although MailChimp’s full strength can only be utilised when you use one of their paid plans, they do have a free version you can use which is more than enough for a small business. MailChimp allows you to build emails targeted to your desired audience. It is also very easy to use since. It also has its own reporting capability so that you can check and see what you need to improve for future campaigns. Just a heads up though, the free version doesn’t offer the auto-responder feature.
Sendinblue
Sendinblue is another email marketing platform that offers a free plan. Like MailChimp, Sendinblue is a user friendly platform where you don’t need design skills in order to build a great email marketing campaign. It has a drag and drop editor which you can use to build emails for your campaign. It also boasts of mobile friendly emails, which is very important in today’s mobile first world. You can also integrate Sendinblue into other applications. The downside is, the free plan can only allow you to send 9000 emails with a 300 mail limitation per day.
Zoho Campaigns
Zoho Campaigns is also another popular email marketing tool that has a free plan. Zoho Campaigns makes your email marketing campaign very easily. It allows you to build aesthetically pleasing emails with their predesigned templates. It also has an auto-responder feature that you can use for follow-up messages. You can also track the performance of your campaign in real-time. The free plan allows you to send 12000 emails to 2000 subscribers monthly, which isn’t bad for a free plan.
MailRelay
If you are looking for a free email marketing tool that can send a huge amount of emails per month, then MailRelay is for you. The best thing is you don’t need to enter credit card details when you sign up. It has a pretty advanced editor which allows you to build a good email for your campaign. You can also control the email delivery and best of all, marks all bounced email as spam. They also have a very decent customer service, which can be reached via chat, Skype or email. The only thing you need to keep in mind though is that you have to be signed up to a hosting provider in order to use their service as they don’t allow generic domains like Gmail.com.
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