Small Shop Online Marketing Concept

Inside PPC: How to Do More with Local Advertising on Google

Article Updated: September 4, 2019 Local online advertising can be costly, but if done correctly it helps reach your target audience and drive traffic to your site. Adss can deliver better results than you would have expected. Your ad will be more successful in Google Ads compared to other advertising platforms as it has the […]

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Google Search Results 2001

Getting the Most out of Google Ads with SEO

Article Updated: September 3, 2019 Advertising options with Google Ads are getting better, particularly for ecommerce businesses. It’s easy to feel overwhelmed with Adwords but it isn’t as complicated as many may want you to think. Nevertheless, changes subtly introduced by Google over recent years has made Google Adss more important than it once was. […]

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Remarketing Concept

Remarketing with Google Ads

Article Updated: September 3, 2019 Google Ads has a feature called Remarketing. RLSA or Remarketing Lists for Search Ads, allows you to customize your ads and bids according to what your visitors are searching for in Google and other search network partners. How Does RLSA Work? Let’s paint a picture. Say, for example, a person […]

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Real Estate Agent With Clients

Performance-Based Digital Marketing Campaigns for the Real Estate Industry

In the real estate industry, brokers and agents utilize digital marketing as a means of promoting real estate. They have found it very effective in generating leads especially performance-based digital marketing. What is performance-based digital marketing? It is a digital marketing method that allows the marketer to promote the product (in this case, real estate) […]

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Meeting With Potential Client Agency

Questions to Ask Digital Marketers Before Hiring

One snap of the finger and everything is done. We all wish getting a job done is as easy as that. But it’s totally the opposite – expectation versus reality. True to life, getting something done requires a lot of hardwork and time especially when it comes to digital marketing. Seeking help from a digital […]

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Group People Searching Internet

Importance of Higher CTR Over Trying to Rank #1 on Google

Getting the #1 rank on Google can be a very long and arduous process. Getting a top-ranked spot on Google is great, but sometimes, it is not worth the time and money especially if it is driving the business into the ground in the process. So instead of chasing that pipe dream, there are other […]

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Person Using Facebook

Tips for Engaging Customers With Your Facebook Page

Facebook has about two and a half billion active users a month. That makes it one of the most sought-after social media platform for marketers and business owners alike. Although marketing your brand on Facebook seems simple enough, it isn’t as straightforward as you think. You have to have a solid strategy to get the […]

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Email Marketing

Dynamic Drip Email Marketing Explained

In email marketing, there’s a method called drip email marketing. It’s a method to get your message to possible leads. They are basically targeted email messages to get more leads and convert them into customers. A basic drip marketing method distributes a set of emails for a specific period of say 1 week. Let’s say […]

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Adwords Interface

Simple Tips to Get the Most Out of Google AdWords Express

AdWords Express (AWE) has been pulled apart and renamed smart campaigns inside Google Ads as well as being split with Google My Business, which had a direct link to get started advertising in the same manner as the old AWE, with the addition of local-targeting. Article Updated: September 4, 2019 AdWords Express (AWE) provides accessibility […]

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Online Shopping Experience

Ecommerce Website: Getting Back to Basics

While most websites are unique in their own way and we have seen a whole host of cosmetic enhancements including 360-degree possible product previews through to dynamic search functions, and other flashy plugins like the slider that all seem to look good on the screen but don’t turn enough conversions. In fact, flash enhancements could […]

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