While most websites are unique in their own way and we have seen a whole host of cosmetic enhancements including 360-degree possible product previews through to dynamic search functions, and other flashy plugins like the slider that all seem to look good on the screen but don’t turn enough conversions. In fact, flash enhancements could […]
When we say Page Speed, what we are really talking about is how fast a webpage loads its content. Some people often confuse it with site speed but it is actually different. Site speed is the average loading for several pages on a website while page speed is the actual time to fully load the […]
Search engine marketing or SEM as it is widely known is a form of online marketing that involves promoting your website by making sure that your websites are visible in search results. When I say visible, I mean on the first or seconde page, not 10th page visible. With literally millions of businesses and users […]
The rise of social media as a marketing platform has drastically changed the game. Over the past few years, one social media platform that has steadily risen in popularity is Instagram. If you have a business, you can start promoting your brand/business on Instagram. Here are some of the best ways to promote your business […]
Videos are becoming an important strategy for marketing, especially on social media. According to Animoto (an online video making platform), videos are performing better than any other type of social media post. In fact, social media videos can be a great way to attract more leads for your business. That is why, as a social […]
Article Updated: September 4, 2019 So you’ve got everything set up with your landing page or your product page, whatever it is, you’re running ads and your getting all that information but you’re still not getting the sales you would expect. You’re getting loads of organic traffic and your Google adverts are getting a good […]
If you are new to online marketing and want to start, there are several things you can do to lessen the workload. Before we take a look at strategies, let’s define what online marketing is first. Online marketing is the act of selling a product or service on the Internet. There are several types of […]
Of all social networking sites available today, Facebook is the most widely used apps with over 1 billion users, topping any other site. You yourself, use this app too, and somewhere along the road, you might have seen Facebook ads like a picture and, probably, were wondering how can a simple picture take part in […]
Mobile device sales have eclipsed personal computer sales by a large margin and with today’s increasing use of mobile devices, which are very popular among millennials (it borders on necessity really), the term “Mobile First” is an absolute for any company who wants to build a website or other digital communications platform. “Mobile first” was […]
With paid advertising, you can bid for your ad placement in a search engine’s sponsored links for keywords that are related to your business. This a great way to leverage your digital marketing strategy. Still Confused? Search engines have 2 kinds of results: organic and paid results. SEO results are organic results that take a […]