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Quick Guide to Creating Social Media Videos

Videos are becoming an important strategy for marketing, especially on social media. According to Animoto (an online video making platform), videos are performing better than any other type of social media post. In fact, social media videos can be a great way to attract more leads for your business.

That is why, as a social media marketer, you must make videos that you can post on your social media page. But, just how do you make a great social media video? Here are a few rules you can follow:

Use the Storytelling Approach

A good video to start with is a video about what you do. You can talk about what your product/service is and how it benefits people. This video is a dual purpose video because you can also place this on your website as well as your Facebook page. If you are trying to establish your expertise, you can also make how-to videos as it is a great way to get potential customers.

Compile Photos and Video Clips

If you are not comfortable facing the camera, you can use photos and video clips to tell the story. It is also a great way to repurpose content. Check your website for reusable content and use that.

User-Generated Content

This is another way to save time and resources. If you don’t have a lot of photos or videos, then ask your customers. The best thing about this strategy is that the customers who shared their video with you will likely share it on their profile too.

Combine Text with Video

Using text in your videos is a great way to help tell stories. Consider it as the glue that holds your photos and videos together. This is especially helpful if you are compiling photos and video clips because it fills the gaps so you can tell your story better. Just make sure to be concise as possible.


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Posted in Blogging, Content Marketing, General, Social Media Marketing, User Focused and tagged .