Videos are becoming an important strategy for marketing, especially on social media. According to Animoto (an online video making platform), videos are performing better than any other type of social media post. In fact, social media videos can be a great way to attract more leads for your business. That is why, as a social […]
Content marketing still seems to be right at the top of what is important for digital marketing strategies. After all, “Content is King”. There’s a big misconception out there: content marketing is blogging, right? Content marketing and blogging each offer value but they are definitely not the same. Blogging (informative articles) should be one part […]
Quality content is the number one factor to make your website become more visible in search results. In turn, the more visible your website is, the more traffic you get. By increasing traffic, you are effectively increasing your reach, thus increasing your audience. Identifying Your Target Audience Before you can start figuring out what topics […]
In the digital marketing world, one term you will hear often is “Evergreen Content”. Evergreen content is content that is relevant now and will still continue to be relevant long after it is posted. Common Evergreen content that you often see being posted are posts like “How To”, “Top Ten” and product reviews that apply […]
Hashtags have been one of the most successful ways to spread a message with social media as the primary function is to make the content more visible to other users. The challenge in using hashtags is to get effective and positive results for your business. Here are some tips to help you use hashtags more […]
Advertising on the Search Network, that is the written adverts you see on Google Search is one of the easiest types of advertising to manage while being extremely powerful, especially in Australia. Australians are very comfortable with using to Google to search for what they are looking for. Using Google Search is the norm when […]
Content Marketing is about generating unique material that your customers can relate to. Communication without content marketing has no future. However, not everyone has been successful creating great content. Check these rules on how to create engaging content that will capture the attention of your audience and boost your sales. Rule #1: Research How would […]
As a social media marketer, it isn’t enough to just know what you are doing. Supplementing your knowledge with useful tools will guarantee the success of any campaign that you make. So what tools can you use for your social media marketing, Google Chrome extensions are very useful for social media marketing. Here are some […]
It wasn’t too long ago that data wasn’t considered important part of the creative process. In Australia alone, there has been a significant increase of advertisers that use data to create high impact creatives. Data has now become an integral part of any marketing campaign. It allows you to optimise the campaign you are designing, […]
Create Great Content The best solution to drive traffic to your website is content. Content can drive thousands to millions of visitors but what is the essence of a great content if no one’s going to read it, People love to share informative content, and a great content is a key to be able to […]