Create Great Content
The best solution to drive traffic to your website is content. Content can drive thousands to millions of visitors but what is the essence of a great content if no one’s going to read it, People love to share informative content, and a great content is a key to be able to get more shares and drive long-term traffic.
Look at these ways on how to create a great content that will help drive traffic to your website.
The headline is the first part that your audience will read in your content. If you have a lame headline, do you think your audience will still continue reading your content? Your headline plays an important role in convincing people to read your content. You have to stand out from all other content to drive traffic. Get straight to the point and think of strong keywords.
Publish Interesting Content
Say something that your audience will love and demonstrates your skills. Keep your content short yet informative. Why would you let your audience read 1000+ words content when you can explain it clearly with just 300 words,
Search Most Popular Content Online
Look for the topics that are most talked about or those that are currently on trend. You can use different search tools to help you with ideas at the same time. For example, Buzzsumo helps you see the most popular content in any given category as well. You can use it to check which among your contents are the most desired by your readers.
Keep Updated & Know Latest Trends
Be updated of the current and relevant industry events around the world. For example, if you are into sports then you must keep an eye on the major events such as the Olympics.
Everything Is for Your Audience
You should create a content that it is intended for your audience. If you wonder about the contents that your audience would love to see, who do you think you should ask, Of course, your existing audience or your target readers. You can use social media platforms, create a survey or email them. Tally their answers then you now have the topics that they would prefer to read on your next blog.
Talk to Your Audience
Look for insightful comments or even the negative ones. Answer questions and you should know how to handle criticisms very well. Even if they just praise your work, learn how to appreciate and give gratitude. This will engage more interaction.
Did you know that video and image contents are the most shared form of a post, Using a variety of media types, such as short videos and Infograms, requires more effort to create but may just well be more effective and engaging in the long-term as long as you are providing valuable key information.
Give Extra Special Content
You could publish at least one huge project monthly, quarterly or yearly along with your usual context blog. This content could be an eBook about a specific topic to position your business as an expert in that particular area and perfect for gaining the trust of your audience.
Create Your Content Calendar
Put your activities on your calendar. This will give you an overview of the topics to write for a week or a month. Include your weekly deadline and your publishing day. Two blog posts per week, then on alternate days, you can give the contents a second push on social media for anyone who missed it, for example, is a good place to start. Make your content calendar realistic, attainable and be consistent.
Search Engine Friendly
Content is great at driving content because of the search engine keywords. Google can understand what you do by using highly targeted keywords in your content. This will allow you to drive a lot of traffic. Your keywords should be in your title and included in the first part of your content.
Google Analytics will help you monitor what is working for you so far. Google Analytics provides a detailed and extensive result of your work. You can see where the traffic comes from, check your engagement and bounce rate, and better understand your visitors immediately.
Need help? Talk to us at RD.