Online Shopping Experience

Ecommerce Website: Getting Back to Basics

While most websites are unique in their own way and we have seen a whole host of cosmetic enhancements including 360-degree possible product previews through to dynamic search functions, and other flashy plugins like the slider that all seem to look good on the screen but don’t turn enough conversions. In fact, flash enhancements could […]

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Page Speed Optimization Concept

Importance of Page Speed for Google Marketing

When we say Page Speed, what we are really talking about is how fast a webpage loads its content. Some people often confuse it with site speed but it is actually different. Site speed is the average loading for several pages on a website while page speed is the actual time to fully load the […]

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Person Video Editing Online

Quick Guide to Creating Social Media Videos

Videos are becoming an important strategy for marketing, especially on social media. According to Animoto (an online video making platform), videos are performing better than any other type of social media post. In fact, social media videos can be a great way to attract more leads for your business. That is why, as a social […]

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Everyone Using Mobile Phones

Mobile First Explained

Mobile device sales have eclipsed personal computer sales by a large margin and with today’s increasing use of mobile devices, which are very popular among millennials (it borders on necessity really), the term “Mobile First” is an absolute for any company who wants to build a website or other digital communications platform. “Mobile first” was […]

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Data Analysis Concept

The Importance of Competitor Analysis

Competitive Analysis provides a better understanding of your current market condition and helps businesses establish well-refined strategic goals. You might be seeing strong results across your board; but what if your competitor’s outcome is stronger than yours? Here are some reasons why it is important to have a competitor analysis even for your online marketing […]

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Internet Advertising Concept On Laptop

Inhuman Ads: What Advertisers Can Learn

An inhuman ad is a term coined by Mozilla, the builders of the Firefox browser, which refers to adverts that display online in rather weird locations. This is how Mozilla describes inhuman ads… “When you see an online ad and you can tell there’s no way a real live person would’ve published it, you’re looking […]

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Notifications On Smartphone

Browser-Based Push Notifications Explained

Ever noticed those messages from apps that keep popping up on your mobile phone, those are called push notifications. These messages pop up even if your mobile phone is idle or the app isn’t opened. Common examples of this are game scores or schedules for let’s say the NBA. If you’ve installed NBA League Pass […]

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Page Speed Optimization Concept

Website Design, Visual Appearance and Page Speeds

Page load speed has become a very important factor for website marketing. What good is a visually stimulating website when it takes forever to load? Slow page speeds are the problem that every web developer and web owner is trying to address today. This holds especially true for ecommerce website owners. Causes of Slow Page Load […]

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Chrome Browser

Chrome Extensions for Social Media Marketers

As a social media marketer, it isn’t enough to just know what you are doing. Supplementing your knowledge with useful tools will guarantee the success of any campaign that you make. So what tools can you use for your social media marketing, Google Chrome extensions are very useful for social media marketing. Here are some […]

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