If you are new to online marketing and want to start, there are several things you can do to lessen the workload. Before we take a look at strategies, let’s define what online marketing is first. Online marketing is the act of selling a product or service on the Internet. There are several types of online marketing, namely: Search Engine Marketing, Online Advertising, Blogging, Social Media Marketing and Email Marketing.
Need for Online Marketing
The need for online marketing has become very important today because of the increase in local search and the habit of searching on the Internet has become the norm.
Gone are the days where you need to sit in front of the computer in order to browse the internet as mobile usage increases. With that in mind, let’s take a look at strategies to lessen the workload for a startup online marketer such as yourself.
Start a Blog
Starting a blog might mean more work for you, but in actuality, it helps make your job easier. The whole point of starting a blog is to make your product or service visible on the World Wide Web. The great thing about starting a blog is it doesn’t need full commitment in order to maintain it. Majority of the work will come from setting it up. Then, you just have to create posts regularly in order to make your blog site active.
Social Media as a Customer Service Platform
Creating a Social Media account is another must if you want to increase your online presence. Social media is a great way to promote your product or service. It’s also the best way to build a relationship with your current customers and prospects. To make it more efficient, you can use your social media account as a customer service platform to maximize the time you spend when you are logged in. You can talk to your customers and address concerns without having to employ a customer service platform like Freshdesk or other customer ticketing services.
If you are simply too busy to do all the tasks for your online marketing strategy, you can outsource it. There are lots of websites that offer outsourcing options. All you have to make sure is you find the right one. One website you can explore is Upwork. They can hook you up with virtual assistants who are willing and able to do your tasks for a specific price.
Use Social Media Management Tools
If you have several social media accounts and constantly cross-posts between them, you can actually do it using one platform. A good example is Hootsuite. It is a platform that can help you publish posts in all of your social media accounts. The great thing is, you can just schedule them to be posted at a specific time so you don’t actually have to be online for the post to go live.
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