Create Great Content The best solution to drive traffic to your website is content. Content can drive thousands to millions of visitors but what is the essence of a great content if no one’s going to read it, People love to share informative content, and a great content is a key to be able to […]
Investing time and resources in value proposition can give you peace of mind and clarity with regards to your startup. An excellent value proposition can help you develop a great marketing strategy and allows your team to move to in the right direction. What is a Value Proposition Michael Skok’s definition of value proposition best […]
A title tag is an HTML element that specifies the title of a web page. It can be in the form of clickable headlines. The challenge is to make the title tag more accurate and concise when it comes to the description of page content. The Importance of Title Tags Title tags determine the relevance […]
In recent years, Google has emphasised about creating good quality by penalising sites that put up poor content. When we say poor, that means the content has very light information and is almost always used just to drive traffic and not educate or inform. This is where recycling content comes in. Purpose of Recycling Content […]
In the world of Internet Advertising, one term stands above them all and that is Adwords. What is Adwords, Adwords or more commonly known as Google Adwords is a service by Google that businesses can utilise to display ads on Google and the rest of its network of advertisers. How it works is that it […]
SEO and keeping your website up-to-date and managing your backlinks is an ongoing task for any business website that you want to succeed. There are plenty of tools to help you with the job. So, let’s take a look at some of the most useful onsite SEO tools you can use right away. Wayback Machine […]
Safari is Apple’s proprietary web browser. It is the default browser for OS-X and IOS devices. With its recent update, Safari has forced marketers to adapt to its new feature called Intelligent Tracking Prevention. This new feature limits owners of websites’ ability to track their users across domains. Effect of ITP to Marketers Since ITP […]
To be more effective in business blogs, the authority in your field is essential. This results in increased recognition, credibility and business opportunities. There are millions of blogs posted every day, but most never get read. So how to gain momentum and make your blog more effective, Plan Your Content Marketing Priorities A good plan […]
In the world of online marketing, email is one of the most preferred methods for getting leads. It offers good return of investment because it doesn’t cost much to do an email marketing campaign once you have your email list established. That is another article for another time. The question is how do you get […]
Good news for marketers and business owners. Google Optimize has finished with its beta testing and is now available for free. For those who are not in the know, Google Optimize is a tool that can allow you to understand your site visitors’ behavior so you can do the necessary changes in your website to […]