With inbound marketing, making a funnel is the key to the success of a campaign. In order to make a funnel, you have to consider the prospect’s journey into becoming a customer. What you need to keep in mind when making a funnel is that each stage should offer full value to the lead. This is where good and creative content writing comes very handy. So before you attempt the creation of a funnel, make sure to have a good writer who is experienced in sales writing.
So let’s take a more in-depth look at how to create an inbound marketing funnel.
Lead Generation
A funnel will be useless without leads coming in. It is a must to build a lead generation campaign to help attract potential customers. Lead generation strategies that can help increase awareness of your product or service include social media marketing, blogging and webinars. Social media, for example, can be used to lead your prospects to your website. By simply creating a social media post about your product/service, you can already help direct a prospect to what you have to offer. Starting a blog can also be one of the best ways to drive traffic to your website. Just make sure that your blog promotes your brand. As soon as Google notices your blog, it will start to show up in search results related to your blog post.
After you’ve made enough noise, you can then start handing out free trials/samples to let your prospects and leads get a taste of what you have to offer. This strategy can also be very beneficial if you give them to social media influencers as they will help spread the word about your product or service.
Lead Nurturing
The next part of your funnel is nurturing leads. After you’ve converted the traffic of your website to prospects, you can then start with several strategies like targeted email campaigns. This will allow you to push your prospect further towards your funnel and convert them into a customer. Make sure that the content you provide is targeted to your market to provide maximum results.
Conversion
The last part of your funnel should focus more on conversion. When we say conversion, it means converting your leads into customers. This is the most crucial part of your funnel so you have to be careful in developing it. The content for this part of your funnel should be interactive and should help convince them that your product or service is the right choice. The content should deliver the solution to the problem that the lead is facing; otherwise, it won’t be as effective.
Content is Key
As emphasized above, quality content is key to the success of your inbound marketing funnel. Your content should deliver a clear and concise message that what you are offering is an opportunity to solve the lead’s problems if they avail your product or service. For example, if your product is a bit pricey, you can emphasize the “bang for the buck” aspect of it instead of focusing just the price. That way, the lead would be better convinced to buy your product or services.
If you need any help, just get in touch with us at RD.