Article Updated: September 3, 2019 Advertising options with Google Ads are getting better, particularly for ecommerce businesses. It’s easy to feel overwhelmed with Adwords but it isn’t as complicated as many may want you to think. Nevertheless, changes subtly introduced by Google over recent years has made Google Adss more important than it once was. […]
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are terms often times being interchanged even by seasoned professionals. That is understandable because they are actually both used to boost search engine visibility. They are however, quite different. What is SEO When you search for something on a search engine like Google, you will see […]
SEO can be quite a complicated task. When not done right, it can be a waste of time and resources. That is why it is pertinent to do it properly. Fortunately, most of these mistakes are very easy to avoid. So let’s take a look at 7 common mistakes in SEO. 1. Thin Content Search […]
Mobile Consumer & Mobile User Issues for Australian SME Ecommerce Owners “While everyone is going crazy about mobile maybe it is time to say “whoa” hold on a minute” There’s plenty of advice for your online retail business in Australia from those with a smartphone in their hand they’re constantly interacting with while telling you […]
When you talk about online advertising, Google Adwords is is certainly one of the biggest and most popular platforms. Google Adwords is a platform where people pay to display their ad anywhere within the Google Network. Adwords has become its main source of revenue, evidence of its effectiveness when trying to promote your product or […]
A title tag is an HTML element that specifies the title of a web page. It can be in the form of clickable headlines. The challenge is to make the title tag more accurate and concise when it comes to the description of page content. The Importance of Title Tags Title tags determine the relevance […]
SEO and keeping your website up-to-date and managing your backlinks is an ongoing task for any business website that you want to succeed. There are plenty of tools to help you with the job. So, let’s take a look at some of the most useful onsite SEO tools you can use right away. Wayback Machine […]