SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are terms often times being interchanged even by seasoned professionals. That is understandable because they are actually both used to boost search engine visibility. They are however, quite different. What is SEO When you search for something on a search engine like Google, you will see […]
Google is putting out some pretty powerful statements. And they have a little bit of research backing to show the power of local advertising. Take a look at this recent direct marketing blast by Adwords to encourage more local advertisers to think about local advertising with Google. Now a lot of this data is based […]
What does this mean for you? We’ll start from the beginning so that everyone can understand what this means even if they are just considering advertising with Adwords on the Search Network. Let’s Start With Ad Groups When you open your Adwords account, the next step is to create a campaign. However, inside your campaign, […]
Anyone who owns and manages an ecommerce website understands that no matter what type of product you are selling, your competitors are only a click away. It doesn’t matter if you have the best prices and best after-sales service, if a potential customer doesn’t enjoy your ecommerce site or they are getting confused, it will […]
Getting Adwords right isn’t that difficult even though there are so many options inside the interface. In actual fact, it is more important to look at some of the the more complex factors that will influence the impact of your campaign well before getting started inside Adwords. Let’s take a look at those important ingredients […]