SEO serves as the key towards better search results for your blog. However, there are more things involved beyond SEO, such as the different factors for better ranking. The question is, how to properly utilize these factors to get the best result possible,
Take a look at these guidelines to help you get better search results for your site.
Begin Your Title with Your Keyword
Your title tag is the most important factor in SEO. A keyword closer from the beginning of the title tag has more weight on search engines. You can also use modifiers like ‘guide’, ‘tips’, and ‘best’ to help rank your ad. It’s best that your keyword/s are in the first sentence too.
Use Your Keywords in the First 100 Words
Google will understand what your page is about if you’ll insert your keywords in the first 100 – 150 words of your article. However, using your keywords all over your article may cause over optimisation. It may just spawn your site to be on the bottom of the list because Google may recognise it as a spam.
Using LSI Keywords
LSI keywords are synonyms that Google uses to determine a page’s relevance. Google knows the synonyms of a word, and it understands that bar hopping, pub crawl, and bar crawl are all alike.
SEO Friendly URLs
Include your keywords in your URL as well. Google said that the first 3-5 words in a URL has the most weight. Remember to keep your URL short and sweet but direct.
Impressing Through Multimedia
Images, videos, and other types of content can reduce bounce rate and increase time on site. Your site would be more engaging if it has other forms of contents aside from the usual text. Bring in additional spice that your audience can learn from, too.
Image Optimisation
Google will be informed about what your page is about if you include your target keyword with at least one image file name. For example, an image with alt text “blue wallet” and “black wallet” is stating “this page is about wallets”.
Responsive Designs
Google has penalized unfriendly mobile sites since 2015. Your site has to have responsive design. Offering a fully satisfying user experience to your audience results in more search engine traffic. More recent changes to the way Google Search results display are heavily impacted by the fact that mobile sites are crawled and indexed first.
Site Speed
Page loading speed is an SEO ranking signal. Boost the loading speed of your site by compressing images and switching to faster hosting. More than 4 seconds of loading is just too much for your audience. In fact, in a study conducted by MunchWeb, 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.
Social Media Sharing Buttons
A study by BrightEdge concluded that adding social sharing buttons can increase social sharing by 700%. This may not have a direct connection in ranking your site but social shares generate more attention to your content. More shares mean more people will see your content that leads to indirect rankings boost.
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