One snap of the finger and everything is done. We all wish getting a job done is as easy as that. But it’s totally the opposite – expectation versus reality. True to life, getting something done requires a lot of hardwork and time especially when it comes to digital marketing. Seeking help from a digital marketing company is the best solution to keep up with your business as it grows.
You are probably considering the pros and cons of hiring a marketer or maybe you are now setting standards to qualify digital marketing companies. Here is the bare truth: There are a lot of digital marketing companies out there, promising you the world. You have to be mindful enough to choose the company that best fits you and your business. But how?
Here are some questions you may want to ask…
1. What is your approach?
This is a million-dollar question because this covers how they work and how they work with their clients. A well established company knows the process on how they work and deal with their clients. The way they answer and what they answer will give you a hint on how experienced and good they are in the field. You can also dig deeper on their approach in the different areas of digital marketing like how they do blogs, lead generation and the like.
It is through this way that you will have a glimpse on how they perform and what is their area of expertise. You can decide whether these things are a good fit for your business or not.
2. Who will be handling our accounts?
It sounds silly but this is a very important question to ask. There are agencies who keep on accepting jobs, but they lack manpower, resulting in mediocre resultst.
How will your account be divided? How fit are these individuals to manage your account? The ability of the people who will be working on your account must match the demands and needs of it. Know what you want to let them do or improve the most and find out if these people are equipped with the skills and knowledge that it requires to accomplish the task.
3. How long will it take to see initial results?
Many companies will give you a promising date with promising results, but companies who honestly say they can’t guarantee you positive result within a given time frame are more likely to tell you the truth and do not sugarcoat things to get the deal done.
4. How do you communicate with clients?
As a business owner, you want a report on your ‘investment’ on a regular basis. Find out how often they communicate with their client and what are the things that they report. Are these the things you want to hear? Do they give you an honest report? Whether they’re negative or positive?
5. What marketing technology do you use?
Marketing technology has a great impact and is a very important tool that every marketing company knows. These are tools that contributes to the success of the project. The technology that they are using must or at least be compatible with the technology that you are already using. In this case, you will have a grasp on how they work and you will not be left alone with the technology that they used.
It is also highly recommended to ask this question for you to familiarize yourself with the technology that they are using in case you are not familiar with it. It will also help you understand how they work.
6. What KPIs will you measure?
KPI stands for Key Performance Indicator, which are the measurable elements you want out of marketing campaign. KPIs allow you to measure the progress of the strategy or the changes and adjustments that you have done to come up with the best result. This is a very crucial question. Pay attention on how they will answer this and make sure that they are not operating without direction which is very dangerous for you, as a client. Established digital marketing companies are already familiar with the things that they have to measure based on what your business needs.
Make sure that you and the company you are supposed to hire are on the same page when it comes to how you measure success. add to that,ask how these companies deal with giving you analytic reports.
7. What are the services included in the fee and what costs are an extra fee?
Well, who on earth would decide to purchase or hire someone without knowing how much it will cost him, No one, right? How much are you willing to spend for this? How much does the company charge you?
See to it that you get what you are paying for. Look for the services they offer that match your budget. Better yet, ask the company for their monthly rate, inclusions, and what services have additional charges.
8. What separates them from other companies?
Asking this question will let you know what their company have that others lack. It enables you to know the unique side of their company which can help you.
Reputable companies can support their arguments with evidences on what makes them special from the rest. This will give you a sneak peek to make sure that their uniqueness lines up with the uniqueness of your needs.
9. May I see examples of your successful projects?
Nothings beats an argument with evidence. No matter how beautiful and convincing their words are, digital marketers should be able to present to you evidence of their previous work.
10. Why should I choose you?
Let the digital marketer convince you that they are the right one for your business. At this point, they should have known a lot of things about your business already. Allow them to present what they can do for you and the reasons why you should choose them. Look for the things that they can offer you that others can’t and weigh out which among them fits you best.
Digital marketing doesn’t progress overnight. It is a long process, with you and the digital marketers effort joined together, working towards your goal. Choosing a the right marketer is very daunting most of the time. Go for a digital marketer that meets your needs and demands, makes you feel comfortable, and is a good fit for you since you will be collaborating with them for quite a long time.
Why not just talk to us at RD?