In recent years, Google has emphasised about creating good quality by penalising sites that put up poor content. When we say poor, that means the content has very light information and is almost always used just to drive traffic and not educate or inform. This is where recycling content comes in.
Purpose of Recycling Content
Recycling content can help you reach a new audience. By simply reformatting them, you can reach a different audience thereby allowing you to increase your reach. Another reason for recycling content is to make sure that your old content doesn’t get left aside. Recycling an old post you’ve written several years ago is a great way to save time in writing a new one, especially if it is still relevant today. It also gives you another chance to promote that content that you are very proud of.
Ways of Recycling Content
There are many ways to recycle content. A great way is to reformat it. If you’ve got an old post that is still relevant today (called “evergreen”), you can reformat it and make it an infographic instead of a normal post. That way, search engines will recognize it as new content even though you’ve already posted it several months or years back. A great way to find out what posts you can recycle and reformat is to check your Google Analytics and see which of your previous posts performed really well. The goal is to find out why it did well and then recycle it by reformatting.
Aside from infographics, you can also reformat your content into video tutorials. Say, for example, if you’ve done a great webinar in the past, you can use that and make a video tutorial. It’s a great way to let your new site visitors in on the information you’ve shared on a webinar you’ve created in the past. You can also transcribe a video or webinar you’ve made and create a post about it as some people like to read rather than watch.
If you’ve got an old blog post that did well, you can update it with the latest industry trends. That way, you can re-up your post with additional new content. Another recycling trend is to reuse a post into a newsletter. For example, if you’ve already posted about something, you can add a throwback segment to your newsletter and include that post. Just make sure that the content you want to recycle still offers value.
Another way to recycle posts is to bundle them into an EBook. If you’ve got several old posts that are related or talk about the same thing, you can combine them into an ebook. For example, you have a 5 part post about creating a Social Media Campaign, you can compile it into 1 ebook and send it to your newsletter subscribers as a gift.
What To Remember About Recycling Content
Always look for creative ways to reuse and repurpose your content. Think of it as working smarter and not harder.
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