Good news for marketers and business owners. Google Optimize has finished with its beta testing and is now available for free. For those who are not in the know, Google Optimize is a tool that can allow you to understand your site visitors’ behavior so you can do the necessary changes in your website to allow for a better engaging experience with them.
What is Google Optimize
For a marketer like yourself, Google Optimize is the best tool for you to optimize your website and landing pages to get the most out of it. It’s a powerful tool which allows you to compare 2 versions of a webpage to find out which works better for you. This feature alone can do wonders for digital marketers and small-medium size business owners as it allows them to carefully do adjustments in their websites.
Why use Google Optimize
Apart from the multiple useful features, Google Optimize gives you 4 reasons why you need to use it.
User Friendly Implementation
Google Optimize is built on top of Google Analytics. If you are a Google Analytics user, all you need to do is to add one line of code to set it up. Followed by a few clicks, you can start designing experiments to improve the user experience of your website.
Easy to Understand
Google Optimize’s reporting allows you to see exactly the metrics you need to take a look at so you can make quick and better decisions.
Ease of Use
Google Optimize’s visual editor is very user friendly. It allows you to change anything you want with your website with a few clicks. The great thing is, for more advanced users, you can still edit the code using the editor. You don’t even have to modify your own website.
Availability
Optimize is now available in over 180 countries, so it is now available for almost everyone who wants to make sure that their website delivers a better user experience for its visitors. And if it wasn’t clearly stated above, yes it is free.
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