Article Updated: September 3, 2019 Google Ads has a feature called Remarketing. RLSA or Remarketing Lists for Search Ads, allows you to customize your ads and bids according to what your visitors are searching for in Google and other search network partners. How Does RLSA Work? Let’s paint a picture. Say, for example, a person […]
It doesn’t take long before Adwords starts giving account managers, whether that be a contractor, employee, or yourself as a business owner, plenty of suggestions. The suggestions are a mixed bag of how to improve your account and how to optimise your advertising for better returns. The question soon arises, should I follow all these […]
Advertising on the Search Network, that is the written adverts you see on Google Search is one of the easiest types of advertising to manage while being extremely powerful, especially in Australia. Australians are very comfortable with using to Google to search for what they are looking for. Using Google Search is the norm when […]
As a social media marketer, it isn’t enough to just know what you are doing. Supplementing your knowledge with useful tools will guarantee the success of any campaign that you make. So what tools can you use for your social media marketing, Google Chrome extensions are very useful for social media marketing. Here are some […]
In the world of Internet Advertising, one term stands above them all and that is Adwords. What is Adwords, Adwords or more commonly known as Google Adwords is a service by Google that businesses can utilise to display ads on Google and the rest of its network of advertisers. How it works is that it […]
Good news for marketers and business owners. Google Optimize has finished with its beta testing and is now available for free. For those who are not in the know, Google Optimize is a tool that can allow you to understand your site visitors’ behavior so you can do the necessary changes in your website to […]