Online Forms

Creating More Effective Lead Capture Forms

If you are struggling to get leads for your business, one possible reason is not optimizing your lead capture forms on your landing pages. This form is important because it is the last stop for converting a lead. That is why you need to make sure that the form is optimized to successfully convert a lead.

The problem is, nobody wants to fill because they are afraid of getting spammed or they might feel unsafe sharing their info over the internet. Regardless of what reason, there are steps you can do to make sure your lead capture form becomes more effective.

Here are 5 steps you can do to optimize your lead capture form:

1. Avoid Unnecessary Fields

If your offer is small, say a free eBook or whitepaper, then make your lead capture form short as well. A name and email address will do. The “less is more” approach will be very effective for this.

2. Avoid Captchas

Captchas nullify your optimization strategy since it causes friction in your forms. The whole concept of optimizing your lead capture form is to make sure that the visitor does not face any problems entering their information in your form. Google Recaptcha offers options to hide the recaptcha part of the form.

3. Good Design

Designing a lead capture form isn’t just an afterthought. Make sure to design it to match the elements of your landing page.

4. Add a Privacy Policy Link

This approach will help ensure your leads that they won’t be receiving spam emails from you. It might be a small gesture but it goes a long way to prove your credibility to your leads.

5. Use the 2 Step Opt-In Method

It’s a great way to reduce friction because it puts the lead at ease when they are reading your landing page. The 2 step opt-in form appears only when the lead clicks the CTA button. This shows that the lead is ready to start a relationship with your brand.


If you need more help, contact us at RD.

Posted in User Focused.