Conversion is the term used by internet marketers for making a sale. The language is new but the thought is as old as when doing business first started. When you say conversion rate, it’s the rate of making a sale. So, in turn, Conversation Rate Optimisation (CRO) is the process of improving the rate at which you make a sale.
Let’s take a look at some of the basics…
Conducting Research
To properly identify the weak points of a conversion funnel, you need to track the metrics of the funnel to determine which part of the funnel needs improvement. When we say funnel, it is basically the journey that a customer/visitor goes through to buy your product or do what it is you want them to do in your website.
Formulating Your Hypothesis
After conducting your research, it is time to formulate your hypothesis. All the data you have gathered in the research phase will be applied into formulating your hypothesis.
Prioritising Your Hypothesis
Prioritizing the importance of tasks you need to do is vital to achieving the desired results. As the saying goes, “those who prioritize get ahead.” This holds true for CRO too.
Testing
As with all scientific processes, you need to test out your hypotheses to see if it is viable for your CRO strategy. After testing it, it is time to take the final step.
Learning and Adapting
Once you determine the right hypothesis to apply to your CRO strategy, it is time to deploy it and start studying it to see if it gives you the desired result.
Of course, it doesn’t stop there. The secret to a successful CRO strategy is that learning and optimizing is a continuous process. It doesn’t stop at the time of the deployment to your website.
Need some help? Talk to us at RD.