Group People Searching Internet

Importance of Higher CTR Over Trying to Rank #1 on Google

Getting the #1 rank on Google can be a very long and arduous process. Getting a top-ranked spot on Google is great, but sometimes, it is not worth the time and money especially if it is driving the business into the ground in the process. So instead of chasing that pipe dream, there are other […]

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Data Analysis Concept

The Importance of Competitor Analysis

Competitive Analysis provides a better understanding of your current market condition and helps businesses establish well-refined strategic goals. You might be seeing strong results across your board; but what if your competitor’s outcome is stronger than yours? Here are some reasons why it is important to have a competitor analysis even for your online marketing […]

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Revenue Concept

Ways to Grow Your Revenue Around Your Customers

In the ecommerce industry, there are several customer-centered approaches to increase your revenue. You can either increase the total number of customers you have, increase the times your customer buys from you or increase the value of your customer’s order. Let’s take a look at a couple of methods for each approach so that you […]

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Conversion Rate Optimisation

Conversion Rate Optimisation Simplified

Conversion is the term used by internet marketers for making a sale. The language is new but the thought is as old as when doing business first started. When you say conversion rate, it’s the rate of making a sale. So, in turn, Conversation Rate Optimisation (CRO) is the process of improving the rate at […]

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Email Marketing Campaign

Tactics to Increase Interactions with Your Email List

Email is a powerful tool to reach your target market. In this social media era, most people find that their email inbox is their place of peace amongst all the noise from Twitter, Facebook and other social media platforms. This is why implementing an email marketing campaign is worth your while provided you do it […]

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Lead Generation

Integrating Lead Generation into Your Next Marketing Plan

Lead Generation is a continuous process of identifying your prospects, getting your lead’s attention and turning them into a potential customer. Its goal is to stimulate the interest of your potential customers to the business and let them buy the product or service. Here’s a list of the most effective strategies to generate more leads […]

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