Search Engine Marketing 101

Search engine marketing or SEM as it is widely known is a form of online marketing that involves promoting your website by making sure that your websites are visible in search results. When I say visible, I mean on the first or seconde page, not 10th page visible. With literally millions of businesses and users […]

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How Do SEM & SEO Relate to Each Other

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are terms often times being interchanged even by seasoned professionals. That is understandable because they are actually both used to boost search engine visibility. They are however, quite different. What is SEO When you search for something on a search engine like Google, you will see […]

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