In the world of online marketing, email is one of the most preferred methods for getting leads. It offers good return of investment because it doesn’t cost much to do an email marketing campaign once you have your email list established. That is another article for another time.
The question is how do you get your lead to read your email, The answer to that is simple not that simple, however you do have to make sure your email lands at the primary tab of Gmail. That way, your lead will instantly notice it and have a higher chance of being opened.
How do you do that exactly, Well, here are a few ways to do it.
Don’t Do Email Blasts
Gmail has become aware of email blasts and have begun to tag them as promotional email or worse, spam. That will cost you a lot more than sending emails through subscriber email software and platforms. There are email marketing platforms available in the market today that won’t send email in bulk. The best practice though is to do transactional email. You can use Automate.io to setup action based emails for each action that your customer does in your marketing funnel.
Don’t Sell
Gmail has become smart in detecting sales emails. That is why it is a must to not sell in the email you send. Otherwise, your email will end up in the promotional tab. Avoid including prices in the body of your email as Gmail will detect it and send it automatically to the promotional tab.
Avoid HTML Heavy Messages
Too much formatting in the email will also alert Gmail and send your email straight to the promotional tab. Although it is tempting to make a beautifully designed email, Gmail will think that it is being sent by an automated software and will send it directly to the promotional tab. The average email is not that intricate. Keep it simple and make sure to keep the links to a minimum.
User Engagement
Create value in your message and make sure to engage your customer. You can do this by personalizing your email for each person you send it to. You can include the name of the recipient in the subject line. Make sure to add unique content in the body that is intended only for the recipient.
Ask the Recipient to Add You to Their Contacts
This is something that most email marketers tend to ignore, but it really is a great way to ensure that all your succeeding emails will be sent directly to the primary tab. At the end of your email, you can simply remind them to add you to their address book. You can use an image to guide them. That way, you can just add it as a signature so that you don’t have to keep typing it.
Gmail has become very smart in identifying promotional emails. Follow these tips to increase the chances your email will be sent directly to the primary tab of Gmail so you can see a significant increase in your open rate.
If you need any help, just get in touch with us at RD.