In the ecommerce industry, there are several customer-centered approaches to increase your revenue. You can either increase the total number of customers you have, increase the times your customer buys from you or increase the value of your customer’s order. Let’s take a look at a couple of methods for each approach so that you can choose which one suits you best.
New Customers
Content Marketing
When it comes to online shopping, organic results always yield more traffic compared to paid ones. And as you know, the more traffic you get, the more potential customers there are. Now the best way to raise your ranking in search engines organically is through content marketing.
Product Feed
If you connect your product feed to the merchant centre of Google, you are guaranteering that your product will be seen by a lot of online shoppers. You can also do this on Facebook through Facebook Business Manager.
Repeat Customers
Psychographic Segmentation
Psychographic segmentation will not only include information like gender and age but customer behaviour as well. By including your customers’ goals, hobbies and habits, you can understand your customers’ tendencies and get a better grasp on how you can address the question of why they should buy your product.
Targeted Promo Emails
Email marketing is an inexpensive way to reach your existing customers. Make sure to focus your email marketing campaign to specific customer targets.
Conversion Rate
Verified Customer Product Reviews
Verified reviews when you get right down to it will really favour a customer. Although giving a bad review to a product you are selling might seem counter-intuitive, it gives the customers reassurance that your site is really trying to help them out.
Great Product Descriptions
If your product descriptions come off as boring, chances are no one will buy those products. Make an effort to keep your product descriptions lively. Remember that being helpful doesn’t necessarily have to be boring.
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