In the world of Internet Advertising, one term stands above them all and that is Adwords. What is Adwords, Adwords or more commonly known as Google Adwords is a service by Google that businesses can utilise to display ads on Google and the rest of its network of advertisers. How it works is that it allows a business to set a specific budget for displaying ads about the business. These ads are mainly driven by keywords used in Google searches. Google Adwords Express, on the other hand, is more or less the same as its predecessor. The main difference is Adwords Express is geared towards local businesses.
When you use Adwords Express or AWE for short, you will be guided in setting it up. The process is quick and easy which really lives up to its name. With Adwords Express, Google automatically does all the things you need in order to set up a PPC (Pay Per Click) campaign.
So what are the main benefits of using AWE, Let’s list them here.
User-Friendly
For local business owners who don’t have time to learn how to use Google Adwords or have a small focus, AWE is the right tool for them. You can set up a PPC campaign within minutes of setting up AWE. You don’t need to be an SEO expert in order to use it since Google will do most of the work for you including recommending a monthly budget that will be based on the search volume.
Automated Keyword Analysis
This is the beauty of Adwords Express. You don’t need to spend countless hours looking at spreadsheets to see which keywords will fit best into your PPC campaign. All you need to do is select the category that best describes your business and Google will ensure that your ads will be displayed in relevant ones.
Ease of Targeting
As a local business, it is important for you to properly target the local market. With Adwords Express, Google will automatically set the target of your ads based on your location. That way, you won’t need to segment it by country, state and city. Google does it for you.
These features are really geared towards local business owners who want to start a local PPC campaign for their business quickly.
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