Facebook has about 2 billion active users a month. That makes it one of the most sought-after social media platform for marketers and business owners alike.
Although marketing your brand on Facebook seems simple enough, it isn’t as straightforward as you think. You have to have a solid strategy to get the most engagement from your posts. Here are some of the best practices in marketing your product on Facebook.
Create A Business Page
Creating a business page instead of a personal page gives you access to important Facebook features like analytics and insights, paid promotional options and tools for content creation.
Use Your Logo As Your Profile Picture
First and foremost, a recognizable profile picture is very important. This allows you to be easily recognized by Facebook users. Use your logo if you are a marketing your business. If you are a freelancer, you can use a head-shot of yourself. Make sure to set the dimensions to at least 170x170px.
Cover Photos Should Look Professional
Next up is the cover photo. Make sure to use an engaging cover photo. You can also include your contact details or the URL of your site. Just make sure it is placed properly so users can see them. Cover photos are usually 820x312px in dimension.
Assign Page Roles
Assigning page roles to your staff allows your page to be handled by several users. Just be careful about what type of role you are assigning to your staff.
Add a CTA Button
CTA or call-to-action is a feature available with Facebook user pages. You can set the CTA button to redirect the user to any URL you choose, in most cases, that would mean to your website.
Engage Your Fans
This is an important aspect of creating a business page. Make sure to interact with your fans. This will allow you to build trust with your fans which is really the whole point of making a Facebook business page.
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