Getting the #1 rank on Google can be a very long and arduous process. Getting a top-ranked spot on Google is great, but sometimes, it is not worth the time and money especially if it is driving the business into the ground in the process. So instead of chasing that pipe dream, there are other ways to get that ROI that you badly need. One way you can increase your return on investment is to get a higher organic CTR (Click Through Rate).
Focusing on getting a higher CTR can provide great benefits for your leads and rankings without spending any money on links. Google is using artificial intelligence technology and machine learning to understand how search behaviours apply. When someone is clicking the 2nd search result in a keyword, Google will notice that. When this happens often, Google will bump that #2 result to #1 because it is assessed as being more popular.
How Do You Improve CTR
You can start by improving your meta description and title tag. Although they don’t affect SEO ranking directly anymore, what good meta descriptions and title tags do is they form a better first impression. With a good title and meta description, it can drive a person to click on your link instead of your competitor.
You can dominate SERPs without having to rank. In order to do that, you need to bait users to click on your link/content. One good way to do this is to have a great headline. Have you ever noticed why you always click on that Buzzfeed link? That’s because they use great headlines that will surely catch your attention.
Ranking in Google eats up considerable time and resources. If not done right, it can drive your business to the ground. That is why it is better to focus on improving your click-through rate so you can get the most relevant traffic in a lesser amount of time. It is a smarter way to do business.
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