If you are a small business aiming to raise your revenue, email marketing is a powerful tool. It’s a very effective way to reach your consumer and generate leads. There are plenty of email marketing tools that you can use that you start using for free. Let’s take a look at the popular ones. MailChimp […]
As a social media marketer, it isn’t enough to just know what you are doing. Supplementing your knowledge with useful tools will guarantee the success of any campaign that you make. So what tools can you use for your social media marketing, Google Chrome extensions are very useful for social media marketing. Here are some […]
In every marketing and sales campaign, you will always encounter the term “Funnel”. A funnel is a path that a lead follows in order to become a customer. This is a path that you will design in order to convert a lead or prospect into a paying customer. In inbound marketing, the funnel almost always […]
Persuasive copywriting will improve sales whether used in email or on an ecommerce websites. Persuasive copywriting is powerful and should be used in business. Here are some techniques to think about. Empathy Is Key Focus on relating to emotional problems. In the art of persuasion, echoing the sentiments of the listener can go a long […]
Almost everyone has at least one Facebook account, even businesses too. Facebook has been a tool for many businesses to reach more audience. However, running a Facebook business account or page is not an easy task. Competition is high and it is a challenge to make it more effective. Check out these ways to help […]
Create Great Content The best solution to drive traffic to your website is content. Content can drive thousands to millions of visitors but what is the essence of a great content if no one’s going to read it, People love to share informative content, and a great content is a key to be able to […]
Investing time and resources in value proposition can give you peace of mind and clarity with regards to your startup. An excellent value proposition can help you develop a great marketing strategy and allows your team to move to in the right direction. What is a Value Proposition Michael Skok’s definition of value proposition best […]
Safari is Apple’s proprietary web browser. It is the default browser for OS-X and IOS devices. With its recent update, Safari has forced marketers to adapt to its new feature called Intelligent Tracking Prevention. This new feature limits owners of websites’ ability to track their users across domains. Effect of ITP to Marketers Since ITP […]
Google remarketing is a smart way to re-engage with your site visitors who did not buy from your site. What happens is it lets you position your targeted ads somewhere else on the internet to a specific set of people who have already visited your site. Remarketing is a very efficient and cost effective way […]